Missoni’s SS22 adv campaign channels the kinetic energy of the season through contemporary interpretations and a prismatic exuberance, articulating a new and forward-looking reality. Aglow with positivity and vibrant nuances and emotions, this season’s campaign encapsulates the lighthearted joie de vivre which can only come from experiencing life in colours. London-based photographer Marili Andre imbues each image with a dynamic and evocative radiance, capturing both the electrified mood and sensual spontaneity epitomised by this season’s cast of protagonists: Georgia May Jagger, Louise De Chevigny, and Clement Chabernaud. Amidst the brilliance of a frenzied lightscape in motion, models appear as if emanating their own rays of light, while an aura of innocent romanticism emerges as love stands still in opposition to the passing of time. This season’s colourful collection of daywear and eveningwear pieces reverberates against a luminous and animated urban setting. Fresh twists on knitwear in lurex and Missoni’s iconic zigzag motifs and masterful use of color come into focus against a backdrop of converging facets. An energetic and palpable sense of movement and expression takes form as impulses are amplified and rhythms accelerated. The Missoni SS22 adv campaign captures the pulsing tonalities, carefree enthusiasm, and unbridled optimism of those singular moments that move to their own incandescent beat. This is living life in colours. This is Missoni